People resonate with real


A Creative’s role is no longer to craft perfection – the flawless line, polished delivery, pristine frame – it’s to identify and allow the relevant parts of the world to say it better, mess and all.

Though our world is dominated by binary code, we should embrace the gray area between “this” or “that.” We don’t have a choose either a masterpiece or a canva template. We don’t need to judge ourselves by engagement only. We don’t need to bust budgets by focusing on “360”.

And I’d argue, if we live by this mantra, when given the options of “good” “fast” or “cheap,” we can often pick three.


Dig in
© 2026 // Reid Mangan // All Rights Reserved